Reporting checklist

Dashboard Source Of Truth Checklist

Choose the metric owner, source data, refresh path, filters, definitions, and handoff notes before building a Looker Studio, CRM export, CSV, or Google Sheets dashboard.

Define the business question first

  1. Write the decision the dashboard should support, such as sales review, lead follow-up, campaign tracking, or customer handoff.
  2. Name the person who owns the number and the person who acts on it.
  3. Avoid adding charts until metric definitions are clear.

Confirm the source of truth

  1. Identify the source file, CRM export, Google Sheet, ecommerce report, or dashboard dataset.
  2. Define date fields, statuses, revenue fields, pipeline stages, owners, and exclusions.
  3. Record when the data refreshes and who is responsible for updating it.

Check metric definitions

  1. Write plain-language definitions for leads, opportunities, sales, refunds, failed payments, booked calls, revenue, and conversion rates.
  2. Check filters and date ranges before comparing tools.
  3. Keep a handoff note for assumptions and known data gaps.

Choose the next gig

  1. Use AI-093 for a CSV sales dashboard starter.
  2. Use AI-094 for a CRM export search and dashboard demo.
  3. Use INT-090 for CRM to Google Sheets reporting automation.

Fixed-scope next steps

Related gigs for this problem.

AI-093 · $497 Starter dashboard

CSV Sales Dashboard Starter

Build a starter dashboard from CSV sales/order/payment data with agreed metrics and simple visualizations.

AI-094 · $697 Demo-backed only

CRM Export Search And Dashboard Demo

Create a searchable CRM export dashboard using sanitized CSV data and agreed fields.

INT-090 · $297 Starting price

CRM To Google Sheets Reporting Automation

Set up or specify one CRM-to-Google-Sheets reporting workflow for agreed fields and update pattern.